伴隨移動互聯的發展與“5G”時代的到來，在后疫情時代的各國采購商，由原來的線下采購逐漸轉為線上采購，國際跨境電商貿易迅速發展。國際采購商的消費觀念也開始有了變化，越來越多的人開始樂于享受線上電商平臺帶來的便捷，線上直播活動成為了聯系國內供應商與國外采購商最密切的、最直接的橋梁。
公司國貿部抓住這一趨勢，開啟了線上直播的新營銷方式，在阿里巴巴國際站店鋪進行了多場線上直播活動，每場直播都有一個主題，如展會直播、直播探場、商品測評等。在阿里巴巴國際站店鋪的直播，主播可以實時接待來自全球各國的客戶，通過主播對商品的展示和描述，消費者可以很快地了解商品的特征和品質?？蛻襞c主播可以進行線上互動交流、索要名片和樣本等功能，對產品的外觀有更加立體三維的感受。
通過線上直播，適應疫情之下電子商務新模式，讓全球客戶更直觀的看到公司產品，了解公司工廠與生產實力，增加信任感和客戶的黏合度，其次也能提升店鋪的活躍度?，F國貿部已每周安排固定場次的直播，希望可以獲取更多線上流量，提升店鋪的交易額。
【阿里巴巴國際站店鋪鏈接：https://china-guolin.en.alibaba.com】
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